Yasuhide Yokoi – "Yasu", born in Japan, raised in Australia – is an industrial designer highly oriented to designing sweet spots between business, technologies and user insights, sculpting them to the maximum of the potential.
Possesses deep know-how on creating meaningful user experience by form, colors, materials, finishes, and manufacturing processes.
Received design awards: iF, Red Dot, GOOD DESIGN AWARD, etc.
EXPERIENCES
FINAL AIM, INC. 2020- Co-Founder & Chief Design Officer
- Co-founded a hands-on design & technology firm, cooperating with startups, labs, and MNCs, accelerating ambitious ideas & technologies to great design & business.
- Accepted into Berkeley SkyDeck, a world-renowned Silicon Valley startup accelerator.
KABUKU INC. 2014-2019 (Acq by FUTABA TYO: 6986) Initial Member / Industrial Designer / Biz Dev / Production Management
- Kabuku is a startup company that builds and provides a global network of industrial 3D printing and digital manufacturing factories. As a full stack industrial designer with this manufacturing platform, I collaborated with various enterprises and startups such as Toyota, Honda, Olympus, Aisin, Denso, Microsoft, Autodesk, Stratasys, Kokyo, The Conran Shop, Dentsu, and Hakuhodo.
- As an initial startup member, has played wide-ranging roles from product & service design, biz dev & operation, manufacturing management, account & project management, to marketing & sales.
- The startup succeeded in being acquired by a company listed on the Tokyo Stock Exchange in September 2017.
NIKON CORPORATION 2007-2014 Industrial Designer / Design Researcher
- Hands-on industrial designer from conceptualization and idea development to final execution.
- Launched successful production with cross-sectoral members such as marketers, engineers, and various vendors from mainland China, Hong Kong, Taiwan, and Thailand.
ABILITIES & SKILLS
- Developing products from observation & interviews, user & market research, concept & strategy making, idea development, and CAD modeling to final manufacturing execution.
- Designing complex products with professional-level requirements incorporating functional usability, ergonomics, durability, and emotional look and feel quality.
3D Softwares
Dassault Systemes: CATIA / AUTODESK: Fusion360, Dynamo, Meshmixer, Netfabb / Rhinoceros / KeyShot / Blender / Meshlab / nTopology
2D Softwares
AUTODESK Sketchbook / WACOM Pen tablets / Adobe Illustrator & Photoshop / Google Drive products / Microsoft Office products
Technical Skills
Rapid sketch drawing, Marker rendering, 3D printing, Rapid prototyping and mock-up modeling (Various materials such as styrofoam, clay, plaster, wood, metal, plastic casting, spray painting), Photography
AWARDS
2022
SINGAPORE GOOD DESIGN : OTSAW Camello
2017
ACC TOKYO CREATIVITY AWARDS - FINALISTS : Honda MC-β
2016
CEATEC INNOVATION AWARD : Honda MC-β
2014
GOOD DESIGN AWARD BEST100 : 3D Printing Marketplace “Rinkak”
reddot Product Design Award : Digital SLR camera D5300
2013
iF Product Design Award : Digital SLR camera D4
reddot Product Design Award : Digital SLR camera D4
GOOD DESIGN AWARD : Stereo Microscopes SMZ25/18
2012
reddot Product Design Award : Laser range finder PROSTAFF 5
GOOD DESIGN AWARD : Digital SLR camera D4
2011
reddot Product Design Award : Digital SLR camera D7000
PUBLICATIONS & CONFERENCES
2022
AUTODESK Accelerate : Invited speaker / New Orleans, US
2018
Designship : Guest speaker / Tokyo, Japan
ANSYS INNOVATION FORUM : Guest speaker / Tokyo, Japan
AUTODESK Fusion 360 Design Award : Judge
NIKKEI BP Seminar : Lecturer / Tokyo, Japan
2017
AUTODESK University : Keynote speaker / Tokyo, Japan
AUTODESK Fusion 360 Masters : Highlighted designer
NIKKEI BP Seminar : Lecturer / Tokyo, Japan
International Specialist Conference 3D Printing : Keynote speaker / Bremen, Germany
ITmedia Virtual EXPO 2017 : Key lecturer / Tokyo, Japan
NIKKEI Automotive : January Issue / Honda MC-β
2016
DESIGNBOOM “TOP 10 3D PRINTING STORIES OF 2016” : Honda MC-β
MIT idm : Guest lecturer / Boston, USA
De Agostini : August Issue / Microsoft MINECRAFT x 3D Print
NIKKEI DESIGN : August Issue / Highlighted 3D printing startup and industrial designer
2015
AUTODESK Gallery Pop-Up Tokyo : Invited exhibitor & speaker / Tokyo, Japan
Harvard College in Asia Program Conference at US Embassy : Panelist / Tokyo, Japan
EDUCATION
SAMSUNG GLOBAL DESIGN MEMBERSHIP : Internship
TAMA ART UNIVERSITY : Bachelor of Department of Product Design
Melbourne AUSTRALIA : Grew up in multi-ethnic environment. English&Japanese–native level.